Product Design
& Branding

Launching the first buy now pay later (BNPL) experience for the real estate vertical. Agents and vendors can now offer, pay or finance a sales campaign in the property market more convenient than ever before.

Work
Product Design
UX Design
UI Design
Product Storytelling

Client
Domain / Limepay

01

THE TASK

Our job was to bring BNPL to the real estate vertical. A simple solution for financing a campaign when selling a property that features a mobile-first, easy to use approach for agents and vendors.

02

THE CHALLENGE

With BNPL not existing in the real estate vertical, we had to deliver an industry first. Our aim was to create a benchmark experience catering for three parties: vendors, agents and accountants. One easy app for payments, selling and reconciling processes.

With BNPL not existing in the real estate vertical, we had to deliver an industry first. Our aim was to create a benchmark experience catering for three parties: vendors, agents and accountants. One easy app for payments, selling and reconciling processes.

With BNPL not existing in the real estate vertical, we had to deliver an industry first. Our aim was to create a benchmark experience catering for three parties: vendors, agents and accountants. One easy app for payments, selling and reconciling processes.

With BNPL not existing in the real estate vertical, we had to deliver an industry first. Our aim was to create a benchmark experience catering for three parties: vendors, agents and accountants. One easy app for payments, selling and reconciling processes.

With BNPL not existing in the real estate vertical, we had to deliver an industry first. Our aim was to create a benchmark experience catering for three parties: vendors, agents and accountants. One easy app for payments, selling and reconciling processes.

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03

THE FLOW

We made it intuitively easy for vendors and agents to interact with the platform by colour coding their user flows and comms differently.

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03

THE FLOW

We made it intuitively easy for vendors and agents to interact with the platform by colour coding their user flows and comms differently.

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Agent touchpoints

Add vendor details
Choose payment type
Click to send

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Vendor touchpoints

Confirm details
Choose payment
Enter agreement

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04

AGENT EXPERIENCE

As part of the experience, we’ve created a conversational journey for agents to set up their clients and send them their payment options in just three simple steps on the go.

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05

NOTIFICATION

The vendors receive email and SMS notifications automatically, educating about the campaign setup.

06

VENDOR EXPERIENCE

Vendors presented with the offer can simply choose how they would like to pay for their campaign – now and direct or later, when their property is sold.

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07

VENDOR DASHBOARD

The dashboard gives vendors an overview and complete control of their campaign. Duration, fee and payment overview are all presented in one viewport.

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08

PAYMENTS

Payments such as campaign top-ups, before or after settlements can be handled via dashboard. The vendor can choose between payment options with full transparacy of additional fees or charges.

09

AGENT DASHBOARD

Agents and agent accountants can handle campaign top-ups or new payment options all within the agent dashboard.

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THE OUTCOME

An easy to use tool for agents and vendors

An easy to use tool for agents and vendors

An easy to use tool for agents and vendors

An easy to use tool for agents and vendors

An easy to use tool for agents and vendors

THE TEAM

Thanks to the awesome people at MarketNow and Limepay, especially the development, project management and domain teams, Daphne Bourke, Sandy Ho and Emily Farthing 🏆. Working with you all has been a fantastic experience.

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MORE OF OUR WORK

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