Limepay
/
Design,
Branding &
Storytelling
BIZA hired us to brand engineer and overhaul their current branding, including logo, collateral, comms, and their website.
Work
Design
Brading
Storytelling
UI Design
UX Copywriting
Client
BIZA
01
THE TASK
Revamp BIZA’s brand identity to better communicate their services as holistic CDR integration experts. Visual concept to reflect the simplicity of their integration methods.
02
THE Challenge
Re-engineer BIZA’s existing branding to better reflect its vision and help build experiences that move their customers.
03
COLOURS
We created a strong and defined multipurpose colour palette. Easy to apply across platforms while embodying the same security, seriousness and trust.
04
TYPOgraphy
A typeface combination with two feels: one with personality and the other utilitarian. The pairing aligns BIZA alongside Australia’s major financial institutions while keeping a unique flair.
A typeface combination with two feels: one with personality and the other utilitarian. The pairing aligns Biza.io alongside Australia’s major financial institutions while keeping a unique flair.
A typeface combination with two feels: one with personality and the other utilitarian. The pairing aligns Biza.io alongside Australia’s major financial institutions while keeping a unique flair.
Designing an experience that is engaging and helps people understand how the CDR works.
Designing an experience that is engaging and helps people understand how the CDR works.
05
Mini
Styleguide & Branding
LOGO AND WORDMARK
ICONOGRAPHY
06
COLLATERAL
Collateral for brand promotion and marketing. Designed with BIZA’s core values and personality.
07
SLIDES
Collateral for brand promotion and marketing. Designed with BIZA’s core values and personality.
08
WEbsite
A refresh of BIZA’s existing website with the new branding.
THE TEAM
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Here's to Natalie Short for helping with the Icon library and to Mathew Mytka for his subject matter expertise, bringing BIZA's comms to the point. A big shout out to Daniel Antonius, who championed BIZA's brand tone, UX copy, and collateral comms.
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MORE OF OUR WORK
WE DESIGN FOR /
PEOPLE + TRANSPARENCY + SIMPLICITY + LOYALTY + EQUALITY + SUSTAINABILITY + DATA PRIVACY + TRUSTWORTHINESS + OPTIMISATION + INNOVATION + POSITIVE ENGAGEMENT + ACCESSIBILITY + EMPOWERMENT + INSPIRATION + COLLABORATION / TO GIVE YOU THE EDGE
WE DESIGN FOR / PEOPLE + TRANSPARENCY + SIMPLICITY + LOYALTY + EQUALITY + SUSTAINABILITY + DATA PRIVACY + TRUSTWORTHINESS + OPTIMISATION + INNOVATION + POSITIVE ENGAGEMENT + ACCESSIBILITY + EMPOWERMENT + INSPIRATION + COLLABORATION / TO GIVE YOU THE EDGE
