myCDRdata
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Product
Campaign & Microsite
An educational campaign and microsite for BNPL (buy now pay later) white-label Limepay that aligns with our values of Data Trust. The marketing campaign makes Limepay’s services compelling and comprehendible to potential enterprises and C-suite decision-makers.
Work
Creative Concept
UX Design
UI Design
Storytelling
Client
Limepay
01
THE TASK
We needed to give executives and technical decision makers the gist of Limepay’s benefits. Engagement should lead to testing the Limepay demo and registering interest.
02
THE CHALLENGE
Communicating Limepay’s USPs in an entertaining, understandable way.
We had to find an entertaining way of how to communicating Limpays USP's in an subliminal and easy understandable way.
Communicating Limepay’s USPs in an entertaining, subliminal and understandable way.
Communicating Limepay’s USPs in an entertaining, subliminal and understandable way.
Communicating Limepay’s USPs in an entertaining, subliminal and understandable way.
03
THE SOLUTION
An outcome that moves you – We designed an entertaining content series of four short videos explaining the BNPL principles and brought them to the relevant channels.
04
THE STORY
Bringing the hot BNPL topics of concern to life, we’ve designed an educational story flow mixed with convincing stakeholder statements.
05
THE EXPERIENCE
We built in multiple touchpoints to engage with the product, all leading up to a dedicated sign up form.
THE VIDEO SERIES
Four videos explaining the BNPL principles in just 10-15 seconds.
06
THE VIDEO SERIES
4 videos explaining the BNPL principles in just 10-15 seconds.
06
THE RESULTS
The campaign supported white-label clients to easily understand Limepay's benefits and proposition. Resulting in a 25% increase in demo requests and a 20% increase in sign-ups.
The campaign supported white-label clients to easily understand Limepay's benefits and proposition. Resulting in a 25% increase in demo requests and a 20% increase in sign-ups.
The campaign supported white-label clients to easily understand Limepay's benefits and proposition. Resulting in a 25% increase in demo requests and a 20% increase in sign-ups.
The campaign supported white-label clients to easily understand Limepay's benefits and proposition. Resulting in a 25% increase in demo requests and a 20% increase in sign-ups.
The campaign supported white-label clients to easily understand Limepay's benefits and proposition. Resulting in a 25% increase in demo requests and a 20% increase in sign-ups.
THE TEAM
Thanks to Dan Peters and Tim Dwyer for trusting us to lead the first-ever Limepay campaign. We also send our kudos to the developer team that’s brought the site to life in light speed and Darren Kirk smashing out these videos like there’s no tomorrow 
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MORE OF OUR WORK
WE DESIGN FOR /
PEOPLE + TRANSPARENCY + SIMPLICITY + LOYALTY + EQUALITY + SUSTAINABILITY + DATA PRIVACY + TRUSTWORTHINESS + OPTIMISATION + INNOVATION + POSITIVE ENGAGEMENT + ACCESSIBILITY + EMPOWERMENT + INSPIRATION + COLLABORATION / TO GIVE YOU THE EDGE
WE DESIGN FOR / PEOPLE + TRANSPARENCY + SIMPLICITY + LOYALTY + EQUALITY + SUSTAINABILITY + DATA PRIVACY + TRUSTWORTHINESS + OPTIMISATION + INNOVATION + POSITIVE ENGAGEMENT + ACCESSIBILITY + EMPOWERMENT + INSPIRATION + COLLABORATION / TO GIVE YOU THE EDGE
